Just before Diwali this year, I got a call from my elder sister staying in Singapore."It's Diwali time, Let's do some Desi Saree Shopping!" she said excitedly. I was astonished at her desire and also immediately filled with what, why, how, where!
Turned out, she wanted an authentic hand-woven handloom Silk Saree and thus began The 'Desi Saree' Story...
Notes for Readers: The word 'Desi' describes the people, cultures of Indian subcontinent. a 'handloom Saree' is garment woven by hand on a pit or frame loom generally located in weavers homes and without the use of any electricity. The other kind of cloth / Saree is manufactured in Power looms.
Notes for Readers: India produces roughly 85 per cent of the world's handwoven products, Handloom is one of the largest employment providers in our country after agriculture. While power looms have replaced handlooms the world over, they live on in India.
Where do I find the authentic handwoven Sarees?
I was aware of the challenges being faced by weavers, but the question was how to reach them! I needed a single shop sourcing all varieties of Sarees from authentic weavers across India, and soon a perfect answer came up! Of course! The Madhurya Shop, from Weaver to Wearer! Link: Madhurya